UGC basics (beginner guide)

UGC (user-generated content) is when you create product videos for brands. It’s not about posting on your own page—it’s about delivering brand-ready videos that a business can run as ads or organic posts.

What brands want

• Clear talking points + benefits
• Good lighting + clean audio
• Multiple variations (hooks, angles, CTAs)
• Fast delivery and clear communication

Your starter UGC setup

• Phone camera + basic tripod
• Window light or a small ring light
• Simple editing app with captions

Deliverables (simple)

• 3–5 videos (15–30s each)
• Raw files + edited versions
• Hook variations + captions